Dermaflage, the brand known for innovative concealment products has put together an exciting stage for this year’s Los Angeles IMATS. Two students were selected by Oscar Award winning makeup artist Ve Neill to take on Andrew Velazquez, finalist on the hit television show American Beauty Star and instructor at Cinema Makeup School.
“I love the idea of doing something to promote Cinema Makeup School after finishing American Beauty Star. I hope to inspire young people to be their most confident and reach their goals,” said Andrew Velazquez. “Partnering with Dermaflage was perfect for me- I love what their products do and I love that the brand is all about confidence.”
Velazquez and his two challengers, Bella Meza and Channing Carlisle will have just 30 minutes to complete their corrective makeups on models with challenging skin issues such as dark undereye circles, piercing holes, acne scaring, tattoos and redness. Adamme The Beauty Warrior, beauty red carpet host will emcee the event while judges Ve Neill, Angie Davis and Kevin James Bennett critique the application techniques and select a winner.
The winner receives $1,000 in Cinema Makeup School scholarship, a $600 certificate to Nigel Beauty Emporium, plus more.
“We really wanted to do something exciting and different this year for IMATS LA,” said Dermaflage Founder Jocelyn Atkinson. “We are launching Behind the Scenes, a new line of corrective concealers at the show and we thought it would be cool to collaborate with Andrew and Cinema Makeup School to produce something that is both entertaining and educational.”
The Dermaflage corrective product line was developed to solve some of the beauty industry’s most difficult skin challenges. Known for bringing special effects technology to beauty, Dermaflage has modified special effects formulations to launch a breakthrough concealer palette that is both waterproof and transfer resistant in a full range of skin tones. No setting powder or spray needed.
About Dermaflage
Silicone Arts Labs Inc. develops solutions for the beauty industry’s most challenging problems through a unique collaboration between Hollywood professional makeup artists and the world’s leading Dermatologists. The company is best known for Dermaflage Topical Filler, a scar and wrinkle concealer that uses silicone to replicate the unique tone and texture of user’s skin — vastly outperforming other solutions on the market today. Their breakthrough cosmetic products empower and inspire their customers to feel more confident.
About Cinema Makeup School
Cinema Makeup School founded in 1993, Cinema Makeup School is dedicated to educating the next generation of makeup artists for the film, television, fashion and entertainment industries. Graduates have gone on to do acclaimed work at the highest level. They have worked on today’s biggest blockbusters, received Emmy nominations, been winners of SyFy Network’s “Face Off” makeup competition, and have built careers at in major effects shops, among many other achievements.