Introducing Make Up For Ever Artist Shadows


In celebration of the brand’s 30th Anniversary, MAKE UP FOR EVER is revolutionizing the product that made it world famous. Introducing the Artist Shadow range, a collection of 210 highly pigmented eye shadows with superior blendability and intense even color payoff. This vast range of shades offers endless possibilities and the ability to create infinite looks from beautifully natural to highly artistic.

Artist Shadow has been three years in the making by MAKE UP FOR EVER Creative & Artistic Director Dany Sanz, who worked to create a breakthrough formula based on Pigment Atomization and Water-Blend Technology. Pigment Atomization is the latest technology used to maximize color delivering up to 88% concentrated pigment which is the highest on the market. Water-Blend Technology allows for utmost blendability and even texture.

With 210 shades consisting of Matte, Satin, Metal, Iridescent and Diamond finishes, the Artist Shadow range is the most extensive range available to consumers. The numbering system used for the range indicates both the finish and the family number that each shade falls into within the Color Wheel. The Artist Shadow range is available as a single shade, as well as duo and trio palettes—each palette 100% customizable.

Discover this revolution in eyeshadow on August 15th in-store or by special order.


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